YouTube Brandcast

YouTube Brandcast Set Design • Brazilian Youtube Brandcast 5th edition target was the press, content creators, agencies and advertisers. The event happened at a 65.000ft2 warehouse.

Set Design included a plenary session for 1.200 people. At the entrance a tunnel made of scaffolding structure and arrow-shaped neon guided guests to the foyer. In this place, LED panels reproduced the platform content, generating an immersive experience. During the first part of the event, the foyer became a brand activation environment, lounge and a buffet.

A LED screen of 23 x 7.5m displayed the content of the event. At the opening ceremony, this screen suddenly got suspended over the audience, revealing a second tunnel to access the plenary session. This environment was entirely surrounded by a translucent fabric, where mapped projections provided an immersive experience. With these projections off, the fabric transparency could reveal the incredible architecture where the event was held. Right after the plenary session, the public was invited to return to the foyer, now turned into a party club.

YouTube Brandcast • Plenary • The plenary session for 1200 peoples was entirely surrounded by a translucent fabric, where mapped projections provided an immersive experience. With these projections off, the fabric transparency could reveal the incredible architecture where the event was held. Right after the plenary session, the public was invited to return to the foyer, now turned into a party club.

YouTube Brandcast • A LED screen of 23 x 7.5m displayed the content of the event. At the opening ceremony, this screen suddenly got suspended over the audience, revealing a second tunnel to access the plenary session.

Youtube Brandcast Set Design • Foyer • During the first part of the event, the foyer became a brand activation environment, lounge and a buffet.

YouTube Brandcast Set Design • Immersive Tunnel • Set Design included a plenary session for 1.200 people. At the entrance a tunnel made of scaffolding structure and arrow-shaped neon guided guests to the foyer. In this place, LED panels reproduced the platform content, generating an immersive experience.

Youtube Brandcast Set Design • Brazilian Youtube Brandcast 5th edition target was the press, content creators, agencies and advertisers. The event The event took place in September 2019 at the 65.000ft2 warehouse