Pheromonia is a design inspired by pheromones, which are natural behaviour-altering agents, or chemical substances produced and released into the environment by animals or insects, capable of inducing a conditional behavior in others of its species. Depending on the pheromone, the agents are conditioned to collective behaviours like warning, bonding and sexual arousal.

Now, such phenomena can be artificially simulated using computational tools in a data-driven design methodology. Pheromone data collected from a database (such as pherobase.com in this particular case) can be used as parameters to define a behavioral form by altering the changing patterns of digital agents.

Then, Pheromonia is a jewelry collection designed using the computational simulation of digital agents’ behavioral patterns triggered by pheromone data. For this, two sets of behavioral functional pheromone data (sex and defense) were input as behavior-controlling parameters (cohesion and separation) in an agent-based generative design system (Culebra 2.0). So that the data triggers the agents’ path growth. It's basically an emergent shape which growth and morphology is conditioned by pheromones rates in a (hypothetically) given environment.

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