Paraforma

Paraforma started with the concept of using parametric design to develop
a family of 3d printable jewelry. Instead of creating final designs like
the common design process would be, using an algorithm allowed the
process to be open and to bring the owner and the buyer to the process.
With 8 different algorithms for rings and 5 different textures to apply onto
the ring geometries we were able to create a lot of combinations. Besides
that, as each combination has a lot of changeable parameters, the possibilities
for the shapes are infinite. Taking this into account, using normal industrial
production for jewelry, which  means creating a mold to receive liquid
metal for the final shape, would be incredibly expensive, since with
all the geometry possibilities, every ring would require a different mold.
The solution then was to 3d print a customized ring for each buyer in a
process called Mass Customization, allowing the buyer to change the design
through the Paraforma Website.

Finally, setting all the people and companies to be involved on the project,
we establish a global project where the algorithmic design was been developed
in Brazil, the trademark Paraforma was registered in Australia and
the production was been made in the United States, allowing the client to
buy the customized jewelry by the internet from any part, being part of the
design process and receiving the 3d printed ring at home.